Dapper is still building the product and the beta version will further inform an official release date, which could be closer to weeks rather than months.ĭapper completed a $250 million round of funding last week with a $7.6 billion valuation, according to Boardroom. Without the cooperation from the NFL or Players' Association, Tedman said, a launch this season wouldn’t have been possible. "From a product perspective, we want to do what we always do: put the fan at the center of it," said Tedman. multiple nights per week) also provides a different dimension for Dapper to potentially take advantage of. The consumption of the two sports and the respective fan relationships (once a week viewership vs. "It’ll be interesting to see how those collections develop in a different way than basketball collections do." "It’ll be everything people expect, from Hail Mary touchdown throws, it'll be crazy runs, crazy receptions, but it’ll also be great sacks, amazing offensive line work. “We believe blockchain technology has great potential to enhance the NFL fan experience in the future and we are excited to have Dapper Labs as one of our first partners in exploring this emerging space.” “We are thrilled to partner with Dapper Labs to launch NFL digital video highlight NFTs,” Joe Ruggiero, NFL senior vice president of consumer products, said in a release. But it's not something the league jumped into prior to conducting research and exhibiting patience for the big players in the space to emerge. Tedman, a onetime director of social media and strategy at the NFL, said the league's quick embrace of the NFT space "shocked" her. The Players' Association, however, had been interested in NFTs and blockchain technology even earlier, said Tedman, seeing it as a conduit for fans to become closer to players.
“I think when you look at how many football fans there are in the U.S., we like to really like the penetration with people not just knowing what NFTs are but being interested in them and participating,” Dapper head of partnerships Caty Tedman told USA TODAY Sports. The launch is expected for sometime during the 2021 season. The unnamed venture – an official moniker will arrive eventually – announced Wednesday will grant Dapper exclusive licensing rights to produce the digital collectibles on the Flow blockchain. The new product doesn't have a catchy name just yet like its precursor, "NBA Top Shot," but the NFL has entered the world of non-fungible token highlights with Dapper Labs, the company that built "Top Shot."
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