“The assembly of this team has been our biggest success so far. “If it weren’t for them, we wouldn’t be here right now,” says Merinoff. Matchbook’s team, which Merinoff leads alongside her husband, Brian Kwasnieski, includes Paul Monahan (formerly the global brand ambassador for Sailor Jerry rum), Matt Spinozzi (a master distiller who studied at Heriot-Watt University in Scotland), Dean Babiar (the head winemaker at Jamesport Vineyards) and husband-and-wife team Nancy Cameron Duffy and Josh Duffy (who together founded the immersive branding, design and fabrication studio Otherwise Wolf in Brooklyn). It’s a tall order, but our team is totally killer. And we’ll work with all of them every step of the way-from recipe development to bottling, branding and sales. “We want to work with farmers and chefs, bartenders and restaurants, big brands and enthusiastic individuals. “We want to work with everyone,” says Merinoff.
#Matchbook distilling full
More than “just” a distillery, however, Matchbook is also home to an apothecary full of botanicals (made, naturally, from local ingredients) to further customize your dream spirits-and it’s mobile, capable of popping up at events wherever you want to have them. At Matchbook, $10,000 will get you in the door. Whereas before Matchbook existed, when anyone looking to distill their own craft liquids would need to build their own distillery to do so (an investment that could exceed hundreds of thousands of dollars, any normal person’s pain threshold for legal battles and the span of several years), all an aspiring spirits producer needs now is a vision and a relatively small amount of capital. Matchbook’s clients are just as varied as the shelves upon which their finished spirits will land. It can be a shelf in your home, a shelf in your bar or restaurant or a shelf in a liquor store.” Basically, we just want to help people take their liquid from concept to shelf-any kind of shelf our clients desire. “We want to make the craft of distilling distinctive, small-batch spirits accessible to anyone who appreciates process, quality and creativity. “Our goal is to change the game,” says Merinoff, without any sort of fanfare.
Matchbook also mills its own grains and houses an apothecary full of botanicals (made, naturally, from local ingredients) to further customize your dream spirits the company’s cavernous space on Corwin Street, an artfully designed monument to the magnitude of its team’s mission: to set the craft spirits world alight. The 38,000-square-foot distillery is a place where you can take your favorite produce-or even more simply, your best ideas-and transform them into craft spirits that are high in both creativity and quality, with a fully customizable process every step of the way. Now, two years later, Matchbook Distilling Company has opened its doors. Matchbook is not your grandparents’ distillery every corner of it-even its washing station-is as gorgeous as it is functional. So, I think I felt very much at home in Greenport when people first heard about us and said, ‘Yeah, that’s never gonna happen,’” says Merinoff.
“In New York-no matter where in New York you are-people have a certain ability to detect nonsense and quick-talking.
Greenport itself, no stranger to entrepreneurs who promise locals the sky only to abandon them and their projects once they see the legislative hurdles Suffolk County hides in the clouds, was less sure. This, she knew at last, was where she would build Matchbook Distilling Company, the full-service, bespoke distillery and accelerator she had spent the past several years imagining. All along she’d known that the time was right-by then, 2016, she’d already been working in the spirits world for years, where she’d seen firsthand our culture’s growing thirst for craft liquids-but there, in Greenport for the first time, she knew she’d also found the place. Like so many before her, Leslie Merinoff arrived in Greenport with a small team and a big idea. Matchbook Distilling Company is the brainchild of Leslie Merinoff, who has assembled an all-star team to bring the distillery to life.
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